Conversion Optimisation
Turn more visitors into customers with experimentation that sticks.
We pair UX research with rapid testing to increase revenue per session, average order value, and customer lifetime value—without relying on guesswork or big redesigns.
+27%
Avg. uplift after 60 days
35%
Checkout drop-off reduced
8+
Experiments shipped / mo
Where we focus
Remove the friction that kills conversions
Every engagement starts with data-backed blockers and finishes with measurable improvements.
Friction-filled checkout
We audit every field, validation, and trust indicator to remove surprises during payment.
Low-value traffic
We pair CRO with analytics clean-up so marketing teams get the right signals.
Stale UX patterns
Heatmaps + session replays uncover where users stall, so we refresh sections with purpose.
Process
A sprint-based CRO program
Work directly with a CRO strategist, UX designer, conversion copywriter, and PrestaShop dev who already know the platform inside out.
01 · Diagnose
Quant + qual data review, heuristic scorecards, and stack inspection.
- GA4 + server logs
- Hotjar/ContentSquare insights
- Tech + theme constraints
02 · Experiment
Prioritised testing roadmap with copy/design/dev support for each variation.
- North Star metrics defined
- Hypothesis library
- A/B or split URL builds
03 · Scale
Rollout winners, systemise learnings, and coach your team on ongoing optimisation.
- Pattern library updates
- Automation + reporting
- Playbooks for future tests
What you get every sprint
- Weekly experiment stand-ups
- Prioritisation + scoring model updates
- Design system + component handoffs
- Slack/Teams async office hours
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